BDWI – Up and running with a few leaks

Things did not go exactly as planned last week. Due to some unforeseen circumstances (mechanical malfunctions, hiring of employees, etc.), the BDWI distribution center launched on Friday instead of Monday. The launch itself revealed leaks in our system – literally speaking. Parts of the tank system have sprung small leaks and we are now facing a drainage problem. Moreover, after a couple days of sales, I have a list of additions that are needed in order be functioning smoothly. I hope to address the drainage situation, leaks, and other small problems in the next couple days.

On a happier note, in our two days of operation we have signed up 28 customers. Word of our services is spreading steadily. To expedite the process, I will be launching a large marketing campaign this week. The campaign will include meeting with community leaders, hanging posters throughout Bagar, and providing water samples at large events. The goal is to have 125 pre-paid customers signed up by the end of this week.

This goal of is part of a larger target: establishing self sufficiency of the BDWI center. I will be traveling back to the US for about 12 days next week and need to ensure operations can continue (and grow) without me during that time. The 125 customers and marketing campaign will put BDWI at critical mass and allow for growth with minimal intervention. Fixing the problems with the actual center will be integral in maintaining operations. My biggest challenge will be accomplishing all of this in the span of a week.